Aerial view of turquoise glacial river channels crossing dark Icelandic terrain

ESTABLISHED 2003

Build and grow through publisher partnerships.

BlackInc helps technology companies get in front of the right online publishers in the U.S. and around the world, move deals toward signature, and grow revenue.

30+ yearsBrad's industry experience
Hundredsof deals
Tens of millionsin revenue generated for clients

Two ways to work with BlackInc

Publisher Development

Best for companies with a credible, market-ready offering that want BlackInc to build their publisher pipeline and advance opportunities through signature.

Full representation built on trusted relationships with key publisher decision makers. BlackInc opens the right doors, brings deep publisher market knowledge to every opportunity, and in most engagements stays involved until the deal is signed.

Publisher Development

Publisher Development Audit

Best when you want an experienced outside view of your publisher go-to-market and clear recommendations on how to improve it.

BlackInc digs into your product, your pitch, your pricing, and how you pursue publisher deals. You get a straight answer about what’s working, what’s getting in the way, and what to do next.

Companies can benefit from the Audit before entering the publisher market, while building early traction, or when an existing effort should be producing more than it is. It’s fixed-fee, with a defined scope, written findings, and practical recommendations.

Publisher Development Audit

BlackInc also takes on select advisory engagements beyond publisher development.

Advisory

Publisher perspective

Why the right people take the meeting.

“Brad is thoughtful and selective about what he brings to us. He understands our business, looks closely at what the client is offering, and only makes the connection when he sees a real opportunity to get a deal done. That judgment matters, and it’s why I’ll take the meeting to learn more.”
My Code logoMark MurrinSenior Vice President Business Development, My Code

Built in the publisher market

From startups to major corporations.

BlackInc has worked with startups, growth companies, and major corporations including Amazon, American Express, CBS, Newsweek, and PubMatic, across ad tech, commerce and affiliate, data, social media, and content technology.

Brad Bowers, Founder and Principal of BlackInc

Founder-led

Work directly with Brad Bowers.

Every BlackInc engagement is led personally by Brad, drawing on three decades in digital media and hundreds of publisher deals.

Proof

Longstanding publisher relationships. Decades of client work.

Acquirers of BlackInc client companies include AOL, Dropbox, eBay, Google, Hearst, IMPACT, Mastercard, The New York Times Company, Walmart, and others.

Selected publisher relationships

Condé Nast
Gannett
Hearst
Penske Media
People Inc.
BuzzFeed
Ziff Davis
News Corp

Selected clients

Geodesix
American Express
impact.com
IntentIQ
Duration Media
Future
PubMatic
Clients and outcomes

Let's talk about what you're trying to accomplish.

Contact BlackInc