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Strategic Advisory

Some opportunities reach beyond publishers.

Publisher Development is the core of BlackInc’s work. When a mandate reaches further, BlackInc draws on broader digital market knowledge, an extensive industry network, and decades of deal-making experience.

This has included work across ad tech and programmatic advertising, ecommerce, content licensing, and other parts of the digital media business.

Experience in practice

Building an advertising business for American Express.

American Express had never offered third-party advertisers the ability to reach its valuable Cardmembers on AmericanExpress.com. American Express engaged BlackInc to help develop the overall program and go to market strategy, advising on where advertising would appear, ad unit selection, targeting, sales strategy, and supporting collateral.

BlackInc then served for several years as the exclusive sales team, securing millions of dollars in advertising revenue for American Express.

Expanding a proven relationship beyond publishers.

After years of working with BlackInc to secure publisher deals, Boltive expanded BlackInc’s role for Privacy Guard, its digital privacy compliance product. The new mandate included a broader range of businesses across the digital market.

In addition to several publishers, BlackInc closed deals with major digital health companies and other businesses outside the traditional publisher market.

Where it fits

Selective by design.

These engagements fit opportunities where market access, commercial judgment, and the ability to get deals done change the outcome.

BlackInc considers them individually and defines the work around what's actually needed. Some call for strategic guidance. Others extend into targeted outreach, partnership development, and execution.

Let's talk.

If the work involves more than publisher development, let's see whether BlackInc can add value.

Contact BlackInc