“Brad has always been great to work with. He’s patient and consistently brings me strong ideas, many of them worth pursuing. I’m grateful for the value he brings.”
Bill RigbyVice President of Business Development and Digital Media, US, Foundry
Publisher Development
Accelerate your publisher partnerships.
BlackInc represents technology companies pursuing partnerships with online publishers in the U.S. and worldwide.
For companies entering the market, the work begins with deciding which publishers to pursue, how to reach them, and how to structure the offering. For companies already seeing results, BlackInc builds on what is working, expands the pipeline, and helps sign more deals.
1
Trusted access
Opening the door to possibilities
Few things matter more to securing a deal than being able to start a conversation with the right person. BlackInc helps open those conversations through longstanding, trusted relationships with key publisher decision makers.
That matters even more as publisher executives face growing volumes of cold, automated, and AI-generated outreach.
These are not names in a database. They are people Brad has worked with over decades. They value the opportunities he brings them and respond when he reaches out.
“Brad is thoughtful and selective about what he brings to us. He understands our business, looks closely at what the client is offering, and only makes the connection when he sees a real opportunity to get a deal done. That judgment matters, and it’s why I’ll take the meeting to learn more.”
Mark MurrinSenior Vice President Business Development, My Code2
Knowledge and expertise
Knowing the publisher market
Relationships are most valuable when paired with judgment. BlackInc brings experience from hundreds of publisher deals and multiple generations of digital media businesses.
That perspective informs which publishers to pursue, how to position the offering, and what they are likely to care about. It also helps anticipate how pricing and commercial structures may be received and when the strategy should change.
“I trust Brad's judgment because he always listens first and clearly thinks about what's actually useful to our team. He has a genuine knack for bringing opportunities truly worth our time, and has never once tried to offer something that wasn't a reasonable fit.”
Graham HowesSVP, Distribution and AI Intelligence, BDG3
Process and persistence
Moving deals forward
Most deals don't get rejected. They get dropped.
In most engagements, BlackInc stays involved beyond the introduction through meetings, follow-up, negotiation, internal delays, legal review, and competing priorities. That persistence helps turn active conversations into signed agreements.
“BlackInc was very impressive in their ability to help us generate high quality meetings with key decision makers, and drive opportunities from first touch through the entire sales cycle. They quickly became a critical component of our go-to-market strategy and revenue generation machine.”
4
Market feedback
Securing valuable feedback
Established trust can also lead to more candid feedback. Publishers are often more direct with someone they already know than with a company selling to them.
That feedback can show how publishers really see the product, the pitch, and the timing. It can also reveal concerns a prospective partner may never voice directly to the company.
“When Brad brings me an opportunity, I know it will be relevant and worth a proper look. I trust his judgement because he understands the publisher perspective, including the myriad competing priorities we face and the limits on our resources. He is always thoughtful about the introductions he makes and takes on board the feedback we give him, which I very much appreciate.”
James FlorenceHead of Advertising Technology, Immediate Media Co
Selected publisher relationships
Publisher perspective
Publisher Development Audit
A closer look at your publisher go-to-market
The Publisher Development Audit is a separate engagement for companies that want an experienced outside view of how they are approaching the publisher market. It can help before market entry, while traction is building, or when an established effort is not delivering as much as it should.
Publisher Development Audit